Randstad Digital Marketing Manager in Bloomfield, Connecticut

Digital Marketing Manager

job details:

  • location:Bloomfield, CT

  • salary:$40 - $48 per hour

  • date posted:Thursday, May 3, 2018

  • job type:Contract

  • industry:Professional, Scientific, and Technical Services

  • reference:430046

  • questions:404-442-0454.

job description

Digital Marketing Manager- Bloomfield, CT

  • This is a contract role expected to last through 2018.

  • Looking for a hands-on B2B Digital Marketing Manager. Candidates will have direct, hands-on experience developing, planning, launching, and analyzing digital customer acquisition campaigns, and a strong familiarity with performance marketing concepts.

  • Demonstration of initiative, analysis and leadership of digital projects is required. The ideal candidate is a strategic thinker with experience launching integrated and interactive brand campaigns as components of cross-channel marketing strategies focused on customer acquisition and retention.

Digital Marketing Manager - Job Duties:

  • Ensuring that relevant information across groups (brand marketing teams, technology, creative/production, third-party partners, etc.) is considered and translated into specific actions for assigned digital initiatives.

  • Leading efforts to evaluate, strengthen and implement retargeting strategy

  • Targeting and measuring the effectiveness of specified digital marketing initiatives

  • Working with corporate marketing and/or third-party partners to build strategies, translate into actions, optimize campaigns and measure results.

  • Developing and supporting cross-channel digital marketing strategies that deliver on performance results and overall business objectives

  • Leading projects to ensure they are meeting expectations and ensure timely delivery

  • Educating partners and other internal teams on best practices and ongoing evolution implications

Job Requirements:

  • Bachelor's degree or equivalent in a related field

  • 5-7 years of experience in a digital marketing, analyst, or consulting capacity, with a strong interest in growth marketing and customer acquisition concepts

  • Experience developing, planning and executing digital customer acquisition campaigns, along with end-to-end reporting performance and business impact.

  • Particularly robust experience in retargeting, digital content management and digital performance analytics and optimization

  • Track record of using data to form insights and test hypotheses and deploying these learnings to produce material business wins

  • Excellent communication and project management skills are crucial. Must have the ability to work effectively with a variety of internal and external partners to facilitate project completion in a fast-paced, dynamic environment

  • Experience with Eloqua or other marketing automation platforms is a plus

  • Demonstration of program/campaign measurement and analysis, including ROI for digital programs

Compensation : $40.00-$48.28/hr